Please note: this is an eBook. It's a pdf file you can read on your computer, blackberry, iphone etc, or print as often as you like. You buy the rights to use it yourself, and you may not on-sell or forward it to others. This eBook was updated in November 2008.
The Australian Consultant's Guide
helped more than 5000 Australians get consulting work without cold
calling. 10 (more) ways to promote your business follows
on from there, a few years later. Take these ideas and get your
consultancy out there without making a single cold call.
Clients choose consultants on a 3 step formula:
Step 1 - Availability - who do I know who does this?
Step 2 - Affability - do I like them? Do they seem credible
and appropriate for my purpose?
Step 3 - Ability - do they have the skills?
You
constantly need to improve the Availability factor of
your consultancy. If no one knows you exist, your availability
rating is low. So it doesn't matter what your skills are.
For some tips on how to raise your availability rating, just buy
10 (more) tips for promoting your business.
Each of the 10 tips is illustrated with examples and stories
so you can understand and apply it to your own situation. It includes
useful worksheets to take the information into the practical realm.
You can buy in e-book form which means you buy the pdf file, and
can print out the forms in the book as often as you need to for
your own use. So Ten (more) ways to promote your business an
ongoing investment in your business (and your life!).
Ten (more) ways to promote your business
by Cindy Tonkin
72 pages (2004, updated 2008)
Dimensions (in cm): 21 x 14.5cm
ISBN: 9780975206188
published by Aragon Gray Pty Ltd
Please note: this is an eBook. It's a pdf file you can read on your computer, blackberry, iphone etc, or print as often as you like. You buy the rights to use it yourself, and you may not on-sell or forward it to others. This eBook was updated in November 2008.
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