Ten (more) ways to promote your business
by Cindy Tonkin

72 pages (2004)

e-book 0 9752061-8-4
book 0 9752061-9-2

Aragon Gray Pty Ltd
Dimensions (in cm): 21 x 14.5cm
$25 incl. GST

Summary
The Australian Consultant's Guide helped more than 5000 Australians get consulting work without cold calling. 10 (more) ways to promote your business follows on from there, a few years later. Take these ideas and get your consultancy out there without making a single cold call.

Clients choose consultants on a 3 step formula:

Step 1 - Availability - who do I know who does this?

Step 2 - Affability - do I like them? Do they seem credible and appropriate for my purpose?

Step 3 - Ability - do they have the skills?

If business is a little slow lately, or even if it's fast, you need to be constantly improving the Availability factor of your consultancy. If no one knows you're out there your availability rating is low. So it doesn't matter what your skills are.

Raising your Availability rating is a must do for every consultancy, all the time. For another 80,000 words or so on this topic, read Consulting Mastery - the Ability Myth - when being good isn't enough.

For some tips on how to raise your availability rating, just buy 10 (more) tips for promoting your business.

Each of the 10 tips is illustrated with examples and stories so you can understand and apply it to your own situation. It includes useful worksheets to take the information into the practical realm.

You can buy in e-book form which means you buy the pdf file, and can print out the forms in the book as often as you need to for your own use. So 10 (more) ways to promote your business an ongoing investment in your business (and your life!). You can also buy the printed book.