Ten (more) ways to promote your consulting business by Cindy Tonkin |
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72 pages (2004) e-book 0 9752061-8-4 Aragon Gray Pty Ltd Go to the shop for more information, samples and pricing |
The Australian Consultant's Guide helped more than 5000 Australians get consulting work without cold calling. Ten (more) ways to promote your business follows on from there, a few years later. Take these ideas and get your consultancy out there without making a single cold call. Clients choose consultants on a 3 step formula: Step 1 - Availability - who do I know who does this? Step 2 - Affability - do I like them? Do they seem credible and appropriate for my purpose? Step 3 - Ability - do they have the skills? If business is a little slow lately, or even if it's fast, you need to be constantly improving the Availability factor of your consultancy. If no one knows you're out there your availability rating is low. So it doesn't matter what your skills are. Raising your Availability rating is a must do for every consultancy, all the time. For another 80,000 words or so on this topic, read Consulting Mastery - the Ability Myth - when being good isn't enough. |
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Cindy Tonkin helps you improve your business. Coaching by phone, email or in person. Corporate training for your consulting team. Visit Cindy's Practical Solutions to People Problems Blog. Visit Cindy's Consulting Business Blog |
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